As a High/End designer brand advertising needs to appeal to the correct market. Striking imagery is used to attract the eye to the poster, followed by the clear brand name.
Tuesday 8 May 2012
Campaign and Look Book Images
four.and.three.quarters shoot was extremely successful. I would like to thank photographer Nicole and Model Isla for helping get such great results.
These are but a few of the great shots taken that day. See the Look Book for more!
Wildfox
Not only do I love these clothes but the styling and style of photograph is also inspirational. Wildfox were established in LA as a knitwear brand and have gone on to grow from there. The styling of lilac hair is eye catching and on trend. The enviable tan is in keeping with the lifestyle of LA and the knitwear is delicate and gorgeous.
Hair and Make Up
Hair and make up for the four.and.three.quarters campaign and look book shoot will be kept relatively natural in keeping with the style of the garments however a swept back style for the hair will create a clean look. Special attention will also be payed to eyebrows. The bushier the better!
Linings
Toiles of combined facing for long garment. This combined facing creates neat edges at the arm holes and the neck line. As the garments are made of knit which has a certain amount of stretch, a fabric with an equal or similar amount of stretch is needed for the facing. Viscose has been chosen as is it is knitted and has more stretch than a regular jersey. The reason why the same knit as is on the outer is not appropriate is that stocking stitch rolls and would not sit flat, it is also too bulky to be used for a lining.
Packaging
Packaging is going to be made from natural products in the same way the garments are. Both this box and CD cover are recycled. They will be emblazoned with the four and three quarters logo to brand them in a striking way.
Designs
Final Designs for the S/S13 collection. They combine a fine merino knit and hand made porcelain studs.
Wednesday 2 May 2012
rag & bone promotion
This simple advertising compliments the aesthetics of the clothing brand rag and bone. The clothing label which has been painted on this wall is effective and striking without being garish.
Typography and Logo
The circle, square and triangle in this logo are the shapes of the porcelain studs which embellish the knitted garments in this collection.
Subscribe to:
Posts (Atom)