Saturday 7 January 2012

The Look Book




Open publication - Free publishing - More fashion

Extended Research Practices work was used to form initial ideas for Final Major Project.

Wednesday 4 January 2012

Promotional Video

Take a Seat

Full of Texture

A small number of photographs taken to potentially be used in the four.and.three.quarters campaign.









I'm thinking of a name...

When looking at ways of branding four.and.three.quarters I considered the literal meaning of the name and thought of a way this could be illustrated.












foxy lady

An ideas I had for the branding of four.and.three.quarters was to create a character which people could associate with the brand. This is what I came up with.









Tuesday 3 January 2012

Press Release - Who is four.and.three.quarters?

four.and.three.quarters is a new visionary brand brought to you by Natalie Griffiths.
The brand is high end/designer and aims to provide people with innovative clothing.
Fabrics of traditional nature such as cotton, chiffon and wool have been combined
with non-traditional materials including copper, porcelain and leather in a range of
six shirts.

The brand has an experimental yet relaxed feel to it. It is suggestive of a better way
of life and asks you to experiment and think outside the box as soon as you meet it.
We are not for one type of person, we are for the daring side within everyone.